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Hasbro has signed off on Gonzo to animate the new TF cartoon. Hasbro has been happy with their work on Transformers Cybertron and GI Joe Sigma Six and wants to keep that partnership going. And like GI Joe, this will be written in the States but animated overseas. (Much like how TFG1 was produced back in the day.)
A story bible was written and has meet with a lot of approval from everyone involved, but no story editor has been chosen yet.
Right now everyone there is excited about the movie, and Brian may well sign off on the idea of hiring one (or both) of the Beast Wars guys to showrun TFH since he knows how good they are at telling a great story, which is his main agenda right now. His primary goal as CEO is to turn Hasbro from a toy company that owns intellectual properties into an IP company that also makes toys, and he knows that quality stories will bring that about. Now that Hasbro is making Marvel toys, look for a renewed relationship with Marvel Comics on that front as well.